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When the Cher producers used the Autotune on his hit, I think that many producers like me have seen a new futuristic way to tweak the vocal tracks, which still has not gone away. And if today also the best voices still use it …there’s a reason;)
Put auto-tune into overdrive and you get what became known as the ‘Cher Effect’. In an interview in Sound-On-Sound producers Mark Taylor and Brian Rawling attributed the ear-twisting effect they applied to Cher’s vocals on 1998?s ‘Believe’ to a complicated vocoder setup. But what was obvious to most producers was exposed soon afterward: this was an auto-tune plug-in set to ruthlessly round the note up or down, causing lightning fast, perfect-pitch trills in the vocal. Madonna producer Mirwais took things a step further on tracks like ‘Impressive Instant’, redrawing the pitches of notes to create impossible, unexpected jumps in the melody.more
"Some time had passed when I woke up to an e-mail from Jorn from Spinnin' telling me Tiësto had heard the demo and liked it. We passed ideas back and forth until the song was in a place where we both loved it." - [KSHMR](https://splice.com/tiesto/tiesto-kshmr-secrets-drop). As you can see the Antares Auto-Tune Evo Pitch Correcting Plugin was used on this track.more