When I want a gin martini, only Bombay Sapphire will do. I used to make (or order) my gin martinis with Tangueray, and that was okay, but the Bombay is way, way smoother while providing enough juniper bite so you know its a classic cocktail you're drinking. Most gin martinis have a strong punch of ethanol at the first sip and the finish has a cough-medicine quality, which is why for a long time I favored vodka martinis. Enter Bombay Sapphire about a decade ago - my love of the classic gin martini with whisper vermouth and 1 olive was restored. Finally a classic cocktail reaches its full potential in the modern era. This gin is also wonderful in a gimlet (which is a totally underappreciated drink that is pure magic to nurse while you're waiting for a table at the bar in a fine dining establishment). 5 stars is not enough to show my appreciation of the craft that goes into this fine spirit.