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This video shows Jimi Hendrix playing his Gibson SG Custom on the Dick Cavett Show in 1969. According to an article on Gibson.com: > "Hendrix had a beautiful white 1967 Gibson SG Custom that he used for the better part of a year during 1968-1969. The guitar was equipped with a vibrato tailpiece, and three humbuckers... it is possible that Hendrix liked the SG because it was easy to set up for left-handed playing. The double cutaway would still allow for easy access to the upper frets. Hendrix’s SG Custom is now owned by Hard Rock Cafe, and has been on display at several of their restaurants." Original article source [here](http://www2.gibson.com/News-Lifestyle/Features/en-us/Hendrix-Gibson-Guitars.aspx).more
This some sort of wine red Gibson SG Custom appeared in the music video for "Where Did It All Go Wrong?". This could actually be the only time this guitar has been seen with Archer. This guitar looks a lot like 1991 Gibson SG Custom '67 reissue, but there is not too many shots in music video to confirm that.more
Tony Iommi owned during a short time an early Gibson SG Custom cream finished (called Les Paul SG then) with three humbucker pickups and a maestro vibrato. It's said it was a gift from Leslie West in the early 70's. However, it can't be seen on photographs of Tony's collection taken in 1974 and later : it seems that it has been stolen. (Here is a link to a fanpage with many details on this guitar : http://www.black-sabbath.com/vb/showthread.php?40353-Tony-s-white-Gibson-SG )more
James has a number of Gibson SGs. One is TV Yellow with a white pickguard and one is black. A black version was used during the Siamese Dream tour and has been seen on the Machina tour as well used for C-tuned songs. The yellow was a 30th Anniversary model (only 300 of which were made in 1991), appears in the Cherub Rock video, and was sold by James in July 2010. A red model was seen on his 2012 solo tour for Look to the Sky.more
At 15:23 in this Rig Rundown for Tommy Henriksen of [Warlock](http://equipboard.com/band/warlock), [Mojo Gurus](http://equipboard.com/band/mojo-gurus), [Clear Static](http://equipboard.com/band/clear-static), [Benedictum](http://equipboard.com/band/benedictum), [Cavo](http://equipboard.com/band/cavo), [Emphatic](http://equipboard.com/band/emphatic), [China](http://equipboard.com/band/china), [Hyper Crush](http://equipboard.com/band/hyper-crush), and [Revis](http://equipboard.com/band/revis), his gear is displayed, showing his Gibson SG Custom Electric Guitar.more