Very cheap when Monoprice has sales + free shipping. Feels as good or better than a Fender Squire and looks better to me as well. Holds a tune very well. I leave mine hanging on the wall and take it down once in a while to practice. Seems to always be in tune to just get going.
Comes in a cheap case and crud strings but not an issue for the sub $100 price. Some decent strings and some fret conditioning and this is a very playable guitar that looks good too.
Haven't had it long enough to comment on reliability.