Made by the crew at Gibson's old Kalamazoo plant. It's halfway between a full on single-craftsman ultra and a computerised cutout model. Yes the factory is a pain to deal with, yes it took longer than they said for it to be built & yes it looks like a Gibson. BUT, the top is carved (not laminate aka plywood) the body is chiseled out of a solid piece of wood and the neck and ebony figerboard are to die for!!! Dunno how long these dudes are going to keep making these guitars but if you want something that will keep for 30 years and get better rather than wear out they are well worth investigating.