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About two weeks later, I delivered the first playing prototype in Hollywood. The guitar looked killer, but was a tad small in the body and it needed balance work. We made about 20 prototypes in all, dialing in all of the adjustments in size and balance, electronics, pickups and most importantly – tone. After some back and forth and soul searching, Annie signed off on her prototype. It’s Fall 2015 at this point and we’re locked in. We plan to announce the guitar at Winter NAMM 2016 in Anaheim – Plenty of time to create the marketing program and really launch this one right? Wrong! Taylor Swift was in the middle of her residency at the Staples Center in Los Angeles and each night she was featuring special guests. Annie texted me “I’m going to bring the guitar to the Taylor Swift show I’m doing with Beck and I’m going to play the guitar in public for the first time.” I think that is pretty cool, but don’t think too much about it…. until the next day. Taylor Swift tweeted to her 65 million followers and instagrammed her 45 million followers pictures of Annie and her on stage with the guitar, and another pic of her and Beck checking out the guitar with Annie holding it. It was a proud moment for Annie and the family at Ernie Ball Music Man.
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