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James Bay uses a red Gibson SG junior electric guitar in this video of him performing "(You Know) I'm Losing You" at Brixton Academy on Sept 30, 2015 (with special guest Ronnie Wood). A good look at the guitar can be had at 1:56.
James Bay interview with Bonedo Das Musikerportal during the Hurricane festival on June 25th 2016 Interview in German translated with Google translate.
James talk about the Gibson Les Paul Junior "And for loosening I have a 1965 Les Paul Junior SG: Just two pieces of wood, neck and body, a P-90 pickup, one volume and one tone knob. I love them - so simple".
Full interview (in German) here: http://m.bonedo.de/artikel/einzelansicht/gearchat-james-bay.html
The source and notes on this submission are correct.
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