Prime Loops is a London-based sample pack label founded in 2008 by Ben Jay and Rene Steuns. The company produces and distributes royalty-free audio samples, loops, one-shots, and MIDI melodies aimed at music producers across genres including hip hop, trap, drill, lo-fi, R&B, soul, Afrobeats, and electronic music. Alongside its in-house catalog, Prime Loops operates as a storefront for roughly 25 partner labels, including XXL Audio and Rast Sound.

The company is known for meticulous per-sample audio processing, analog mastering, and a steady release cadence of new sound libraries. Beyond its own packs, Prime Loops has engineered audio content for hardware and software companies such as Native Instruments, Akai Professional, Alesis, Korg, M-Audio, Numark, Propellerhead, and Apple. Its samples have been cited as being used in tracks by artists including Kendrick Lamar, Chris Brown, Marshmello, Lady Gaga, Damian Marley, and Giggs.

Prime Loops has 13 products cataloged on Equipboard, including Drums, Drumstep, and Vocals. Their gear is featured by 7 artists, with the strongest followings in Electronic, Pop, and Rock. Notable users include Boyinaband, Skrillex, and Beyoncé.