it seems like the site is so guitar-centric
Understatement of the year, lol... but if guitarists are the ones merrily clicking the Reverb and Amazon affiliate links these days, and not the Martin Garrix-ers of the EDM craze a few years ago, I can't blame EB for leaning into it.
Part of that may lie in the fact that different genres have different cultures. Orchestral music is less dependent on technology because it didn't veer heavily in that direction. It's the same with jazz, excluding Miles Davis' circle and that ilk.
The instruments in those genres are also generally less iconographic. Most violins and saxophones tend to look practically the same without closer inspection. On the other hand, competition between engineers during the rock and synthpop booms inspired extensive diversification. There is thusly greater product distinction between brands in those fields.
There are classic things that are mythologized with good reason, but I was thinking about the 90s comics boom last night and the pedal boom is starting to feel similar. Eventually will people just wanna go back to Batman on a regular size cover? Are the budget TC boxes a harbinger of times to come?
There's a scene in The Devil Wears Prada that summarizes my thoughts on this well. Here it is via IMDb:
Nate : Why do women need so many bags?
Lilly : Shut up.
Nate : You have one. You put all your junk in it, and that's it. You're done.
Doug : Fashion is not about utility. An accessory is merely a piece of iconography used to express individual identity.
Lilly : Oh! And it's pretty.
Doug : That too.
This mythologization is the mixed result of 1) nostalgia for the golden ages of certain genres, 2) celebrity association ("if he's using it, it must be good"), and 3) the overhyped commercialization of the rock and synthpop tools during those genres' golden ages. They've become symbols of identity, having been imparted the idea that they will make you a part of a celebrity world or a better era. You get beat over the head with it in those magazines from the '80s. Jazz, classical and Baroque haven't been through that gamut in comparison, unless one counts something like a Stradivarius and the big three of Martin, Selmer and Conn.