A round of applause for Dwarfcraft

The other day I watched the knobs demo (They're amazing) of the dwarfcraft minivan. I was shocked out of my skin.

It didn't sound like an incompetent eleven year old, had welded his Nintendo, to a half blown-up octaver, then into some horrible Chinese made fuzz, through around fifteen treble boosters, a sequencer, and an unexploded bomb, then ran his out of tune gear 4 music violin through it into an amp, attacked by bears, decimated by whales, and had its disability benefits axed by David Cameron, which has then been recorded over a nokia brick phone, through to a wet cellar in Poland, where the signal was mixed 75:25, with a recording of somebody abusing some Velcro, with a blowtorch, and a shotgun, and finally played back through a line 6 amp in prime condition. (All of my home recordings).

But seriously how do they sell those pedals?