Adam Black is a house brand of Rosetti Ltd, a UK musical instrument distributor based in Chelmsford, Essex. The Adam Black Guitar Company produces a range of affordable stringed instruments aimed primarily at beginners, students, and budget-conscious players, sold through UK music retailers and through Rosetti's own distribution channels.

The lineup centers on steel-string acoustic guitars in classic dreadnought and folk body shapes, alongside electric guitars, bass guitars, and resonator guitars. The brand also offers a notable selection of folk and fretted instruments, including 4-string tenor, 5-string, and 6-string banjos as well as soprano, concert, tenor, and baritone ukuleles, many with electro-acoustic options. One of the more recognizable models in the catalog is the O-2T, a travel-sized acoustic available in a variety of colors and tonewood combinations.

Most Adam Black instruments are manufactured in the Far East to keep prices accessible, while some custom pieces are built in the UK. The brand positions itself on value-oriented pricing and wide retail availability rather than artist endorsements or flagship signature models.

Adam Black has 5 products cataloged on Equipboard, including Steel-string Acoustic Guitars, Solid Body Electric Guitars, and Acoustic-Electric Guitars.