Allora is a house brand of Woodwind & Brasswind (a Guitar Center company) that focuses on affordable, German-designed student and intermediate wind instruments. The lineup includes saxophones, trumpets, trombones, tubas, clarinets, flutes and French horns, plus cases, mouthpieces and accessories, and it is distributed primarily through Guitar Center, Musician's Friend, Music & Arts and Woodwind & Brasswind.

Allora's catalog is organized into tiers aimed at different stages of player development. The Student Series covers entry-level band-class horns, the Vienna Series adds features like key guards, metal thumb rests and ribbed construction for advancing players, and the Paris Series sits at the top as a more performance-oriented line of saxophones. Early Allora saxophones were tied to German maker B&S/VMI, with later production moving to factories in China and Taiwan.

The brand is oriented toward school band programs and beginner-to-intermediate musicians rather than professional stage use, and it has built a reputation among band directors and parents as a budget-friendly alternative to the major legacy brass and woodwind makers.

Allora has 12 products cataloged on Equipboard, including Flutes, Alto Saxophones, and Tenor Saxophones.