Brice is a house brand of Rondo Music, a family-owned New Jersey retailer that has been selling musical instruments since 1959. The Brice name is primarily associated with budget-friendly bass guitars, including models like the HXB series (4, 5, and 6 string versions, with fretted and fretless options), the Defiant multi-scale basses, and the Freak-Out series. Instruments branded Brice are built to Rondo's specifications overseas — typically in China, Korea, or Taiwan — and sold exclusively through Rondo Music in North America.

Within the Rondo lineup, Brice sits alongside sister brands such as SX, Douglas, Agile, and Valencia, and is generally positioned a step above the entry-level SX basses with features like multi-scale designs, exotic wood tops (burl, bubinga, quilted maple), active preamps, and extended-range 5- and 6-string configurations. The brand has developed a following on forums like TalkBass among players looking for affordable fretless, extended-range, or headless basses, where reviewers tend to praise the playability and hardware for the price while noting that the stock pickups and electronics are often the first components owners upgrade.

Brice has 2 products cataloged on Equipboard, including Electric Basses. Their gear is featured by 1 artist, with the strongest followings in Electronic, Rock, and Stage & Screen. Notable users include Connor Carbon.