EastCoast is a UK-distributed brand of budget electric, acoustic, and bass guitars aimed primarily at beginners and progressing players. The brand traces back to 1991, but its current product line was overhauled in 2018 with input from UK guitar players and retailers (notably Andertons Music Co.'s Lee Anderton, who is an investor in the brand). Instruments are built in factories in Eastern Asia and inspected and set up by UK technicians before reaching customers, which is how the line keeps electric guitars starting around £99 and acoustics around £79.

The electric range loosely mirrors the most familiar guitar shapes at lower price points: the ST Series (S-style with single-coil or HSS configurations), the T Series (Tele-style), the L1 single-cut (Les Paul-inspired with a glued neck and humbuckers), the G35 semi-hollow (ES-335-style with f-holes), the GS1 (SG-style double-cut), and the HM1, a 24-fret dual-humbucker model aimed at metal and rock players. The brand also makes the short-scale MS1 offset, the double-cut hardtail MT1, a small range of basses including the GPB10, and acoustic models spanning dreadnought, classical, and electro-acoustic builds, plus starter packs.

EastCoast occupies the entry-level tier of the UK guitar market and is distributed primarily through retailers such as Andertons, GuitarGuitar, and PMT rather than sold direct. Reviews from UK retailers and YouTube guitar instructors have generally framed it as a value-driven option with playable setups out of the box rather than a brand competing on prestige or signature artist endorsements.

EastCoast has 2 products cataloged on Equipboard, including Solid Body Electric Guitars and Steel-string Acoustic Guitars.