Esteban is an American guitar brand built around classical guitarist Stephen Paul, who performs under the stage name Esteban. Based in the Tempe, Arizona area, the line first reached a mass audience through home-shopping channels HSN and QVC in the early 2000s, where Esteban himself pitched packaged starter bundles that paired an affordable acoustic-electric guitar with instructional DVDs, a gig bag, picks, strings, and a strap. The combination of low price, on-air demonstration, and bundled learning materials helped move large volumes of the guitars to first-time players.

The brand is best known for its American Legacy series of dreadnought and concert-sized acoustic-electric guitars, including the AL-100 and limited-edition variants such as the Starlight LE and Black Mist. These models typically feature a spruce top with mahogany or nato back and sides, a maple neck with rosewood fingerboard, and a built-in preamp and pickup system marketed as the Opus III. The catalog has expanded over time to include classical, electric, and bass guitars along with small practice amplifiers such as the G10.

Within the wider guitar community Esteban occupies a specific niche as a budget, beginner-focused brand sold primarily through television, the brand's own site, and large online retailers rather than traditional boutique guitar shops. The instruments are widely regarded as entry-level rather than professional gear, and the brand's identity remains closely tied to Stephen Paul's televised persona and Spanish-style classical guitar background.

Esteban has 10 products cataloged on Equipboard, including Acoustic-Electric Guitars, Classical & Nylon-String Guitars, and Combo Guitar Amplifiers. Their gear is featured by 1 artist, with the strongest followings in Rock, Pop, and Folk, World, & Country. Notable users include Jimmy Fallon.