Fire Custom Shop is a Brazilian effects pedal manufacturer based in São Paulo, founded by Wagner Dorta and known for analog, true-bypass stompboxes built for stage use. The company introduced its first product, the Fire Overdrive, at ExpoMusic in 2010 and has since expanded into a broad catalog covering overdrive, distortion, fuzz, boost, modulation, and delay effects, alongside power supplies, direct boxes, speaker simulators, and pedalboard accessories.

The brand is most often associated with its Carpe Diem overdrive, a compact pedal voiced in the Marshall Plexi tradition that has been featured in international demos and reviews. Other recurring titles in the lineup include the Sweet Chilli overdrive and the Kronos delay, which offers switchable vintage and modern voicings. Products are sold under both the Fire Custom Shop and shorthand "Fire Pedals" branding through the company's Brazilian storefront at fire.com.br and its English-language site at firepedals.com.

While the company has grown a following outside Brazil through coverage on outlets such as That Pedal Show and Vintage Guitar magazine, it remains a relatively small, builder-led operation focused on guitar effects rather than amplifiers or instruments.

Fire has 9 products cataloged on Equipboard, including Delay Effects Pedals, Distortion Effects Pedals, and Overdrive Effects Pedals. Their gear is featured by 7 artists, with the strongest followings in Rock, Metal, and Pop. Notable users include Juninho Afram, Artur Menezes, and Ton Cikoski Radaell.