Groovin is a Brazilian musical instruments brand based in São Paulo that produces a broad catalog aimed at value-conscious players, including electric guitars, acoustic and classical guitars, electric basses, amplifiers, effects pedals, and accessories. Its electric guitars are typically inspired by classic American silhouettes — Stratocaster- and Les Paul-style shapes — with the California Series being among its more recognized electric guitar lines. Most of the brand's instruments are manufactured in Asia and distributed through Brazilian music retailers and online marketplaces.

On the effects side, Groovin offers a small line of compact stompboxes that loosely follow the format and circuit conventions of mainstream Japanese pedals. Models that have circulated through the brand's catalog include the DS-200 distortion, the HM300 heavy-metal/high-gain pedal, the AC-350 acoustic simulator, and the NG-800 noise gate. The pedals tend to be sold as budget alternatives to comparable offerings from larger manufacturers.

Groovin operates primarily in the Brazilian domestic market, where it has a presence through retailers such as Miyata Music, Cheiro de Música, and Made in Brazil, as well as marketplaces like Mercado Livre. Its reputation is that of an entry- to mid-level brand: opinions among Brazilian players are mixed, with the gear generally regarded as a low-cost option for beginners and gigging musicians rather than a boutique or pro-tier choice.

Groovin has 3 products cataloged on Equipboard, including Harmonizer & Octave Effects Pedals, Flanger Effects Pedals, and Compressor Effects Pedals.