GWL — short for George Washburn Limited — is a budget-oriented guitar package line affiliated with Washburn Guitars, the long-running American instrument maker founded in Chicago in 1883. The GWL brand is built around all-in-one starter bundles aimed at first-time players, sold widely through mass-market retailers such as Walmart and Costco rather than dedicated music shops.

The lineup centers on two core products: an acoustic guitar pack built around a dreadnought-style instrument with a spruce top, okoume back and sides, and chrome die-cast tuners, and an electric guitar pack featuring a double-cutaway body paired with a vintage-style 10-watt practice amp. Both packages include the accessories needed to get started — clip-on tuner, gig bag, strap, extra strings, picks, cable, string winder, and folding stand — positioning the line as a one-purchase entry point into playing guitar.

Because GWL is positioned as an introductory product rather than a professional instrument line, it is rarely associated with notable touring artists and instead occupies the beginner and student segment of the market alongside other entry-level package brands.

GWL has 3 products cataloged on Equipboard, including Combo Guitar Amplifiers, Solid Body Electric Guitars, and Steel-string Acoustic Guitars. Their gear is featured by 1 artist, with the strongest followings in Rock and Pop. Notable users include The Fencesitters.