Herald is a budget-focused musical instrument brand distributed in the United Kingdom by John Hornby Skewes & Co. Ltd. (JHS), the Leeds-based instrument and accessories distributor. The label is built around entry-level stringed instruments aimed at children, beginners, and players looking for an affordable travel guitar, and is most commonly seen through UK music retailers rather than as a standalone brand presence.

The Herald catalogue centers on classical and acoustic guitars in fractional and full sizes, with the HL34 (a 3/4-size nylon-string classical) and the HL44 (a full-size classical) being the best-known models. Finishes such as natural and pink have been offered, and the range extends to small-bodied steel-string acoustics, ukuleles, and beginner electric guitars sold under the same name.

Reviews of Herald instruments tend to frame them as inexpensive starter pieces — praised for sound and value at their price point but criticised for variable factory setup and entry-level build quality. As a result, the brand is associated with classroom, gift, and first-guitar use cases rather than with professional or signature-artist endorsements.

Herald has 6 products cataloged on Equipboard, including Steel-string Acoustic Guitars, Dynamic Microphones, and Ukuleles. Their gear is featured by 1 artist, with the strongest followings in Rock and Pop. Notable users include Tom Fletcher.