Kraft Music is a music gear retailer based in Franklin, Wisconsin, just outside Milwaukee. The company was founded in the late 1970s by Roger Kraft and incorporated in 1984 as Kraft Keyboards, a boutique shop specializing in analog and digital synthesizers, keyboards, and early computer-music products. It was renamed Kraft Music in 1995, and Roger's son Ben Kraft took over ownership in 2001 and led its expansion into online sales. The company operates from a 72,000 square-foot headquarters at Oakwood Park that combines sales, marketing, and fulfillment.

While Kraft Music began as a keyboard and MIDI specialty shop, its catalog has grown to cover home and stage pianos, synthesizers, sound modules, electronic drums and percussion, guitars, recording and live sound equipment, music software, and accessories. The retailer is known for assembling exclusive bundles around products from brands like Roland, Yamaha, Korg, Casio, and Native Instruments, and for producing in-depth product demo videos on its YouTube channel. It has been listed by Music Trades among the top music retailers in the United States and received Roland USA's Excellence in Sales Award.

The business is staffed largely by working musicians and has partnered with the nonprofit Guitars for Vets since 2012, handling logistics for guitars distributed to veterans through that program.

Kraft Music has 2 products cataloged on Equipboard, including Dynamic Microphones and Microphone Stands.