La Alpujarra is an Argentine classical and folk guitar brand manufactured by Zagert Hnos. S.A., a family-run guitar factory founded by brothers Otto and Ricardo Zagert. The factory, which also produces the Fonseca and Zagert brands, has been building instruments for roughly six decades and turns out tens of thousands of guitars a year for the domestic Argentine market and export.

The brand is best known for its guitarras criollas (Spanish/classical guitars), with a numbered lineup that spans student to concert tiers, including models such as the 70, 85, 90 and 100. Higher-end models like the 100 are built with solid spruce tops, Indian rosewood back and sides, cedar necks and ebony fingerboards, while the lower-numbered models offer more accessible specs aimed at students and intermediate players.

La Alpujarra has a strong presence in Argentine folkloric and popular music circles, where its instruments are widely used for genres like zamba, chacarera and tango. Distribution is concentrated in Argentina and other Spanish-speaking countries through music retailers across Latin America.

La Alpujarra has 3 products cataloged on Equipboard, including Classical & Nylon-String Guitars. Their gear is featured by 1 artist, with the strongest followings in Rock. Notable users include Simon Saieg.