Lucero is a classical and flamenco nylon-string guitar brand operated as a house label by Guitar Center, sold primarily through Guitar Center, Musician's Friend, Music & Arts, Woodwind & Brasswind, and Music123. The line is positioned at budget-conscious students and intermediate players who want a playable nylon-string instrument without the price of a luthier-built guitar.

The catalog is organized around two families: a Classical series spanning entry-level full-size models like the LC100 up through solid-top instruments such as the LC150S, LC200S, and LC230S, and a Flamenco series including the LFN200SCE and LFB250SCE. Higher-tier models use solid spruce or cedar tops over rosewood or mahogany backs and sides, and several acoustic-electric and cutaway versions ship with Fishman preamps featuring onboard EQ and a chromatic tuner. All instruments are strung with D'Addario Pro Arté nylon strings and inspected at Lucero's U.S. facilities before shipping.

The brand's flamenco models are built with slim-profile necks, cutaways for upper-fret access, and the same Fishman electronics, aimed at modern players who want a flamenco-voiced guitar that also works on stage. Because Lucero is a value-tier retail brand rather than a boutique maker, its visibility tends to come from student and beginner reviews and demo coverage rather than artist endorsements.

Lucero has 5 products cataloged on Equipboard, including Classical & Nylon-String Guitars. Their gear is featured by 1 artist, with the strongest followings in Rock, Pop, and Folk, World, & Country. Notable users include Phoebe Bridgers.