OBL is a pickup brand whose name stands for "Original Bill Lawrence." The mark originated with pickup designer Bill Lawrence, whose German-manufactured OBL pickups were used on a number of Gibson models during the 1980s. In 1989, Lawrence sold the OBL trademark to Gibson, which subsequently applied the name to a line of Korean-made pickups — notably humbuckers — installed in various Epiphone guitars, including the Epiphone Nighthawk.

The post-1989 Gibson-owned OBL pickups are widely noted as not being designed by Bill Lawrence himself, despite the shared name. Among players and collectors the brand has become a point of discussion because of this lineage split between the original Lawrence-designed German OBL pickups and the later Epiphone-era versions. OBL humbuckers and single-coil-style rail pickups turn up on the used market through outlets like Reverb, where they are typically sold as replacement parts pulled from Epiphone instruments.

OBL has 1 product cataloged on Equipboard, including Electric Guitar Pickups. Their gear is featured by 1 artist, with the strongest followings in Rock and Metal. Notable users include Dimebag Darrell.