OWOW is a Dutch design studio based in Eindhoven, Netherlands, that develops gestural and motion-based MIDI controllers. The company emerged from a Design Academy Eindhoven graduation project and launched publicly via a successful 2015 Kickstarter campaign focused on a series of small, intuitive instruments meant to bridge physical movement and digital sound creation.

Its product line, marketed as MIDIS (and its second-generation MIDIS 2.0 wireless Bluetooth range), comprises four pocket-sized controllers: Wob, a Theremin-style controller that responds to hand distance above a sensor; Wiggle, a three-axis tilt controller for assigning effects to rotational movement; Drum, an air-drumming trigger with adjustable sensitivity; and Scan, a handheld scanner that translates drawings and sketches into MIDI data. The devices are class-compliant and connect to standard DAWs without dedicated drivers.

OWOW's niche sits at the intersection of industrial design and music technology, with a focus on tactile, gesture-driven interfaces aimed at producers, performers, and sound designers looking for alternatives to traditional knob-and-fader MIDI hardware.

OWOW has 3 products cataloged on Equipboard, including Triggers and MIDI Pad Controllers. Their gear is featured by 4 artists, with the strongest followings in Electronic. Notable users include KiNK, Detroit Swindle, and Michael Schack.