Pono is a Hawaii-based brand of ukuleles and acoustic guitars founded by John Kitakis as the production-scale offshoot of his custom shop, Ko'olau Guitar & Ukulele Company, in Kaneohe, Oahu. The word pono is Hawaiian for excellence or righteousness, and the line was created to bring Ko'olau-style designs, tonewoods, and voicing to players at a price below the fully bespoke Ko'olau instruments. Pono instruments are designed in Hawai'i and built around all-solid-wood construction with bone nuts and saddles, using quarter-sawn hardwoods such as acacia, koa, mahogany, rosewood, and ebony.

The catalog centers on ukuleles offered in soprano, concert, tenor, and baritone sizes across several series, including the entry-oriented Kalele, the Standard Series, the smaller-scale Uku Li'i, the long-scale Baritone Nui, an Electric Series of solid-body and acoustic-electric ukuleles, and rotating Limited Models. Alongside the ukulele lineup, Pono produces steel-string and classical acoustic guitars built in the same vein.

The brand sits between entry-level imported ukuleles and the Ko'olau custom shop in the market, and is widely stocked by specialist ukulele retailers such as The Ukulele Site, Hawaii Music Supply, UKE Republic, and Aloha City Ukes. It has become a common recommendation among ukulele players looking for a solid-wood instrument with Ko'olau pedigree at a production price point.

Pono has 2 products cataloged on Equipboard, including Steel-string Acoustic Guitars and Ukuleles. Their gear is featured by 1 artist, with the strongest followings in Rock, Folk, World, & Country, and Blues. Notable users include Mike Love.