Rebirth Guitar Co. is a boutique electric guitar and bass builder based in Colorado, founded in 2016 by luthier Lance Gregory. The company focuses on one-off custom instruments with a strong emphasis on visual artistry, notably colorful hybrid resin tops and three-dimensional figured finishes that set their builds apart from traditional boutique work.

Their catalog centers on custom-ordered instruments designed through direct consultation with the buyer. Published builds include models such as the Apache superstrat, the compact Rian, and the Telluride Endless Summer, a T-style guitar incorporating resin and beach sand into the top. Instruments are offered with a two-year warranty and player-specified professional setups.

Alongside the aesthetic-driven design work, Rebirth Guitar Co. highlights an environmental component to the business, planting trees for each guitar sold. The brand is most visible through its Reverb shop and Instagram, where completed builds are showcased to a boutique-leaning audience of players and collectors.

Rebirth has 2 products cataloged on Equipboard, including Solid Body Electric Guitars and Electric Basses. Their gear is featured by 2 artists, with the strongest followings in Rock and Hip Hop. Notable users include Taka Hirose and Tommy Gleeson.