Rock Steady is a Guitar Center exclusive accessory line, sold through Guitar Center and its sister retailer Musician's Friend. The brand focuses on entry-level guitar straps and related accessories at budget-friendly price points.

The Rock Steady catalog centers on guitar straps in a range of materials and styles, including the RSC01 woven cotton strap, the RSL01 distressed leather strap, the RSLE01 embossed leather strap, hemp straps, checkerboard poly straps, and decorated models such as the RSPRS Red Star patch strap. Most straps carry the Rock Steady logo embossed on a leather or suede end and adjust across a wide length range to fit guitar or bass.

Because Rock Steady is a store-exclusive private label rather than an independent manufacturer, it does not maintain its own artist roster, dealer network, or standalone web presence. Products are identified by RS-prefixed model codes and are typically aimed at beginners, gigging players looking for an inexpensive backup, or buyers who want a basic strap without paying for a name-brand accessory.

Rock Steady has 1 product cataloged on Equipboard, including Straps & Strap Locks.