Sewell Direct is an Orem, Utah–based connectivity company that began in the early 2000s as a software seller before pivoting to audio/video cables, adapters, and related hardware. The brand sits primarily in the consumer and home-theater AV space, with a growing footprint in pro audio cabling sold direct from its site, on Amazon, and through retailers like Newegg.

Its catalog covers banana plugs, speaker wire, XLR microphone cables, instrument cables, Toslink, HDMI, and various adapters and switches. Sewell markets several in-house product lines, including Silverback (12 AWG OFC speaker wire and matching banana plugs marketed for higher strand counts), Deadbolt (banana plugs and flex pin connectors), and Ghost Wire (an ultra-flat speaker wire designed to lay along walls and floors). The brand is generally positioned as an affordable, utilitarian alternative to boutique cable makers rather than a high-end audiophile name.

Sewell has 2 products cataloged on Equipboard, including Combo Guitar Amplifiers and Guitar Amplifier Heads. Their gear is featured by 1 artist, with the strongest followings in Rock, Funk / Soul, and Jazz. Notable users include Chris McQueen.