Sound Magic is a Chinese audio software developer founded in 2007 by Yichi Wang and headquartered in Beijing, with a catalog of virtual instruments and effect plugins built around its proprietary Neo Hybrid Modeling Engine, which combines sampled tone with physically modeled playability. The company is widely known for its piano instruments — including the free Piano One, modeled after a Yamaha C7, and the commercial Neo Piano series — as well as orchestral titles like Orchestral Strings One and Neo Orchestra CE.

Beyond keys and strings, Sound Magic produces a broad range of plugins covering Chinese traditional instruments such as Yangqin, Guzheng (Neo Zheng), and Supreme Drums China, alongside Western libraries like Acoustic Guitar and Neo Vocal. Its effect line includes Neo EQ, Neo GraphicQ, DynamicX dynamics processing, and DSD Tools, a bundle aimed at high-resolution DSD/DXD audio production.

The developer has earned recognition in the broader audio community, including a TEC Awards nomination in the Musical Instrument Technology/Software category — the first for a Chinese company — and a top KVR Audio ranking for Orchestral Strings One. Sound Magic positions its products as affordable alternatives to high-end sample libraries, with an emphasis on small disk footprints, low CPU overhead, and MIDI 2.0 support.

Sound Magic has 2 products cataloged on Equipboard, including Virtual Instrument and Headphones & In-Ear Monitors. Their gear is featured by 1 artist, with the strongest followings in Electronic. Notable users include Mark Villa.