STRICH is a music gear brand offering a broad range of instruments and accessories aimed at beginners, hobbyists, and working musicians. Their lineup spans electric, acoustic, and bass guitars—often sold as complete starter kits—alongside digital pianos, keyboards, effects pedals, pedalboards, wireless systems, guitar stands, and orchestral instruments such as violins and flutes.

The brand's name draws from the German phrase "Unterm Strich," meaning roughly "the bottom line," a nod to their focus on dependable, no-frills value. Their effects pedal range includes dirt-focused stompboxes like the OVERKILLER distortion, as well as delay, reverb, flanger, pitch shifter, and looper units, typically priced between $25 and $50. The PIPE TONE multi-effects processor for guitar and bass is a notable product in their lineup, combining 125 effect options with a built-in looper and drum patterns in a compact form factor. Pedals are built with full-metal housings, true bypass footswitches, and straightforward controls, positioning them as accessible tools for players on a budget.

STRICH distributes primarily through Amazon and its own web storefronts, and its products are also carried by Guitar Center. The brand maintains an active presence on social media, where it shares product demos, tutorials, and creator content.

STRICH has 7 products cataloged on Equipboard, including Distortion Effects Pedals, Multi Effects Pedals, and Pedalboards.