WiiM is a consumer audio brand launched by Linkplay Technology, a Santa Clara, California–based company founded in 2014 by engineers with backgrounds at Google, Broadcom, InterVideo, and Harman. Before introducing WiiM as its own retail line, Linkplay spent years as a white-label supplier of streaming audio hardware and software to brands such as Harman, JBL, Yamaha, Marshall, Edifier, and Audio Pro, shipping the Wi-Fi streaming platform inside millions of connected speakers.

The WiiM line focuses on affordable wireless streamers and streaming amplifiers aimed at bringing multi-room, high-resolution audio to existing hi-fi systems. The lineup includes the entry-level WiiM Mini, the WiiM Pro and Pro Plus streaming endpoints, the WiiM Ultra streaming preamplifier, and the WiiM Amp and Amp Pro integrated streaming amplifiers. Devices support gapless playback up to 24-bit/192 kHz, AirPlay 2, Chromecast, Spotify Connect, TIDAL Connect, Roon readiness, and major streaming services, with control through the WiiM Home app.

The brand has gained traction in the hi-fi press and enthusiast forums as a budget-friendly alternative to Sonos and higher-priced network streamers, drawing attention for features like built-in room correction on its higher-tier models and wide compatibility with passive speaker setups. Coverage in outlets such as The Absolute Sound, SoundStage!, and audioXpress has focused on the value proposition of adding modern streaming capability to traditional stereo components.

WiiM has 1 product cataloged on Equipboard, including Power Amplifiers.