Zion Guitar Technology is an American electric guitar maker founded by luthier Ken Hoover in 1980, building hand-made instruments in North Carolina. The company produces models including the Radicaster, Bent T, Z-Master, The Classic, California Pro, The Fifty, The Ninety, Primera, and the Legacy Series, along with a custom guitar builder tool that lets customers spec their own instrument.

The brand earned early visibility through two Guitar Player magazine cover commissions — the Silver Bird in 1983 and the Burning Desire in 1991 — and became known for high-end custom finishes and bolt-on construction. Zion has been associated with artists including Phil Keaggy and Ty Tabor of King's X. In the mid-2000s, the company expanded with the "Zion By Design" line, a more affordable series engineered by Zion but manufactured in China.

Zion has 4 products cataloged on Equipboard, including Solid Body Electric Guitars. Their gear is featured by 3 artists, with the strongest followings in Rock, Pop, and Folk, World, & Country. Notable users include Ty Tabor, Phil Keaggy, and Bob Hartman.