Plugin Alliance and duplicate software items...

Can someone help me understand Plugin Alliance? Is it a marketplace, and not a manufacturer/brand?

Like, are these duplicates and should they be merged?

• Unfiltered Audio SpecOps

• Plugin Alliance Unfiltered Audio SpecOps

• Bettermaker Bus Compressor Plug-in

• Plugin Alliance Bettermaker Bus Compressor

same, total dupes. plugin alliance is a distributor, I own those plugins, you have to buy them through plugin alliance but plugin alliance doesn't develop them, its a storefront established by a group of small but excellent developers like Lindell, Unfiltered etc... the bettermaker stuff is done by aother company but aproved by bettermaker, which is a hardware company, analog all the way, don't own any of their rack gear... yet, they specialize in digitally controlled analog like WesAudio, but geared more towards mastering than mixing, though the bettermaker stuff would be good for stereo bus work, I digress

ok cool. and is this true about them?

Plugin Alliance actually owns Brainworx, which is the engineering team behind many of the plugins on the platform.

also, plug alliance isnt the ONLY source right, many things on there you can also get on Plugin Boutique and other places? it would seem that way

some, but not all, are available elsewhere... the big thing is the subscription service, if you're on other distributors for sales only you can go on PA and get in on their bundle subscriptions to distribute your plugins further

the plugins are the same generally, there may be some exclusive PA versions but I'm unaware of their existence

on a side note, I love the unfiltered audio G8 gate plugin and SPL deverb and moverb which are pre-configured derivatives of the transient designer that instantly give you more room or less, great for unprofessionally home recorded tracks or pumping the tail on room mics in a smaller space

Just to drive it home after Jim's great info:

Plugin Alliance should NOT be a brand on EB.

All products sold through the PA marketplace have their own brand, regardless of how closely PA + Brainworx were involved in a given plugin's development.

So, we'd have only 2 products listed:

• Unfiltered Audio SpecOps
• Bettermaker Bus Compressor

To the best of my knowledge, all products sold on the PA marketplace utilize PA's copy protection scheme, so anyone who buys a plugin "protected" by the Alliance is going to have to go through PA to register and activate, even if they purchased on another marketplace like Plugin Boutique.

To the best of my knowledge, all products sold on the PA marketplace utilize PA's copy protection scheme, so anyone who buys a plugin "protected" by the Alliance is going to have to go through PA to register and activate, even if they purchased on another marketplace like Plugin Boutique...

I belive you're correct, but their licensing is awesome... I've dome location gigs and licensed for 5 seconds over a networkand the dropped off the network and as long as I don't close the DAW it runs fine, which is nice in adverse environments

I belive you're correct, but their licensing is awesome... I've dome location gigs and licensed for 5 seconds over a networkand the dropped off the network and as long as I don't close the DAW it runs fine, which is nice in adverse environments

I'm glad to hear they do it right. That takes me back: I once worked for a software company with customers that often worked remote in outdoor/low-connectivity environments... sometimes our licensing checkin pings had to be spaced several months apart if they were working on remote/outdoor or high-security projects. "Oh, you're drilling a freeway tunnel through a mountain? Well... could you have the crew take home their tablet PCs every 3 months or so to connect?"

Plugin Alliance should NOT be a brand on EB.

Alright thanks guys we'll need to get that cleaned up and do some consolidation.

Plugin Alliance should NOT be a brand on EB.

Alright thanks guys we'll need to get that cleaned up and do some consolidation.

Well, now I'm looking at just how many plugins on EB have "Plugin Alliance" listed as the brand name... my god.

Even if PA isn't supposed to be a brand name, if this many people think it's a brand name, I think we'll be in endless correct-and-consolidate mode forever with this stuff, right?

Is it more practical to just slight the brands that develop for the Alliance and let users keep listing things with PA as the brand?

We're fixing it now it'll just take a little while. I think for the purposes of Equipboard something like this is the solution: Unfiltered Audio (Plugin Alliance) BYOME

Keeping "Plugin Alliance" in the name helps with de-duplication, places like Thomann and Plugin Boutique use PA as the brand, whereas Sweetwater prefers the actual manufacturer of the plugin. This covers us in most cases (and we have an internal tool that judges the "correctness" of the buy links, this helps w that as well)

Sounds good!

Wow that was a mess!!

We're down to just a handful of items that are legitimately Plugin Alliance brand. The plugin world hasn't decided on one clean standard, so we did the best we could with naming and re-branding. Not perfect by any means, but way better than what it was.

I'm impressed, that was fast, I've only managed to record like 2 racks on a jingle since you brought this up because of relentless tweaking and other ADHD behaviors!

We're down to just a handful of items that are legitimately Plugin Alliance brand. The plugin world hasn't decided on one clean standard, so we did the best we could with naming and re-branding. Not perfect by any means, but way better than what it was.

Looks great to me. Nicely done!

Thanks guys! And being ass-deep in plugins made us realize we probably need this 😎