Agreed... (Rick Beato's) rants make me laugh but I also don't always agree or even care.
I suspect the YT algorithm rewards hot takes that skew negative. I suspect those videos slamming the new hot songs are the videos that pull in new/younger viewers for Rick, vs. his 3 hour sit-downs with Temple of the Dog. AOK to judge anyone for playing the algorithm's game, but he's got kids to feed. Nobody with a mortgage spends the majority of their week making YT videos just for fun.
I also don't like the way that on top of his YouTube revenue he sells digital books.
What's wrong with selling instructional books? I think he started the e-book stuff before the YT stuff. The man's gotta eat. E.g. I've got Chuck Rainey's bass books from the early 80s; I don't see those books as in any way cheapening or invalidating his earlier accomplishments.
It seems pretty clear he's not really that successful anymore as a producer (who us yhoygh?) and probably overextended himself on that gorgeous studio and that his internet fanbase is actually keeping the studio lights on.
I was surprised to learn that he'd ever worked as a full time Producer. People that are great at teaching/communicating are rarely the ones who have preternatural abilities in the subjects they teach... especially if we're talking about pro YouTubers. He knows what he's talking about. He can bust out a guitar or piano and demo each concept on the fly, convincingly. Any stories peppered in about recording a demo with Collective Soul or whatever, are fine by me, but not necessary for him to get his points across.
Most of the nice home studios I come across are never going to come close to paying for themselves. Some ppl want a Porsche when they hit middle age, some want their dream studio. How he paid for it is not my concern, but it certainly lends and air of credibility and distinction to his videos. As an elaborate backdrop for his videos alone, I wouldn't be surprised if that studio has now, in a round about way, paid itself off.
That said, he understands music and sound better than anyone else shilling YouTube advice. Like I said, love/hate. I would probably have a drink with him if I ran into him somewhere.
When some famous engineer or musician from yesteryear shows up in a long form interview on Rick's channel, it might seem like that person was plucked right out of their quiet retirement... but in reality, I think many of these folks are on a continual circuit of Red Bull Music Academy, Summer/Winter NAMM, and other outlets desperate for interview content of any kind. They are being interviewed by people who often only have a passing familiarity with their work, or are just not-quite-able to bestow the right level of dignity to the proceedings. I am confident that the time any star of yesteryear spends interviewing with Rick is probably the most sane, thoughtful, and humane on-camera interview they're going to have all year.
This was the world BEFORE Rick Beato:
https://www.youtube.com/watch?v=bMVPFhbhgpU
...Compare that to NOW:
https://www.youtube.com/watch?v=6uusF1iie88
I first came across Rick like 5 years ago, and he seemed, at first, like a middle-aged crank who wanted the music industry to roll back to either 1977 or 1992 -- but so much of that was just my own anxiety about entering my 40s and worrying that I would soon be yelling at kids to get off my lawn. I was projecting a lot onto Rick -- he was the mascot of my self-loathing for a time. I wasn't yet ready to admit to myself that a 1 hour interview with present-day Robert De Leo could be good TV.
Now, I'm more at peace with realities, obviously. I can still put in the work to listen to new and (hopefully) challenging stuff from people born in this millennium, but absolutely nobody cares if I also spend time listening to Rick interview Kim Thayil. All the Gen X street-cred police have retired and bought houses in the suburbs. Nobody born after the Clinton Administration worries about whether or not they're a sell out.