Facing New York Members, Gear & Sound

Facing New York is an indie rock band hailing from the vibrant music scene of Oakland, California. Formed in 2004, the band consists of Eric Frederic (vocals, guitar), who is also known for his work as the multi-platinum GRAMMY-nominated producer Ricky Reed, Brandon Canchola (bass), and Omar Cuellar (drums). Their sound is a dynamic blend of progressive alternative rock infused with the experimental spirit of the Bay Area indie scene. Over the years, Facing New York has cultivated a dedicated following, both locally and internationally, with their thought-provoking and genre-blurring releases like Swimming Not Treading and Get Hot.

Facing New York crafts an intricate sonic tapestry that is both melodic and rhythmic, characterized by its clean guitar lines and robust bass grooves. The band’s sound is often described as having a progressive edge, with rich, layered arrangements that highlight their ability to seamlessly blend traditional rock elements with modern indie sensibilities. Guitars like the Fender Jazzmaster and Epiphone Sheraton II deliver a soulful yet articulate tone, while synthesizers such as the Roland Juno-60 infuse their music with an analog warmth and textural depth. The rhythmic foundation laid by Brandon’s bass and Omar's drums ensures a tight, driving force that propels their complex compositions forward, offering a sound that is both refreshing and timeless.