Goldbaby is a sample pack developer based in Auckland, New Zealand, founded by Hugo Tichborne, a longtime audio professional with a background in film and television location sound. The label specializes in meticulously recorded drum machine, synthesizer, and percussion libraries, delivered in formats for Maschine, Ableton Live, Kontakt, Battery, Logic Pro's EXS24, and other major production environments.

The catalog is built around classic hardware captured through high-end signal chains, with a particular emphasis on routing drum machines through vintage Ampex half-inch valve tape machines. Flagship releases include the Tape808 and Tape909 collections, the SuperAnalog808 and SuperAnalog909 packs recorded at 24-bit/96kHz, the Cookbook series of multi-volume production toolkits, and the Layered Drum Machine series, which combines samples from dozens of machines into single composite kits. Source hardware across the catalog ranges from the Roman TR-808, TR-909, E-mu SP-1200, and Akai MPC60 to synths such as the PPG Wave 2.2, Moog SH-101, Sequential Prophet 12, Ensoniq SQ80, and Kawai K3m.

The label is known in electronic and hip-hop production circles for a hardware-first approach and for releasing substantial free sample packs alongside its commercial catalog, including free Maschine kits distributed through its own site and through Native Instruments and Ableton.

GoldBaby has 24 products cataloged on Equipboard, including Drums, US Hip Hop, and Hip-Hop - General. Their gear is featured by 1 artist, with the strongest followings in Electronic and Pop. Notable users include Avicii.