Insta360 is a camera company headquartered in Shenzhen, China, founded in 2015 by JK Liu. The company specializes in 360-degree cameras, action cameras, and AI-driven video tools, and its parent entity is Arashi Vision Inc.

Its product lineup includes the X-series of 360 cameras (such as the X3, X4, and X5), the Ace Pro action camera line developed in partnership with Leica, the thumb-sized GO series, the ONE RS modular camera system, the Flow smartphone gimbal, and the Link webcam. Insta360 also makes professional VR capture systems like the Titan and Pro 2, which have been used in broadcast and live-streaming applications.

While Insta360 is not a traditional music gear manufacturer, its cameras are widely adopted by musicians, videographers, and content creators for capturing performances, behind-the-scenes footage, music videos, and live event coverage.

Insta360 has 13 products cataloged on Equipboard, including Video Cameras & Camcorders and Computers & Peripherals. Their gear is featured by 8 artists, with the strongest followings in Stage & Screen. Notable users include Justine Ezarik (iJustine), Zander Round, and Joshua Huggett.