Jarrell Guitars was founded by Phillip Jarrell, who launched the brand at the Winter NAMM Show in 2010 after spending several years in Asia and reconnecting with a music-industry background that included earlier work as a recording artist for Motown and 20th Century Fox Records. The company designs its instruments in the United States — with development work spanning the West Coast, Nashville, and Muscle Shoals, Alabama — while production is carried out overseas under Phillip Jarrell's direct oversight.

The lineup covers solid-body and semi-hollow electric guitars, acoustic models, hard cases, and tube amplifiers. Notable models include the JZH-1 and ZH-1 semi-hollow bodies, the ZS-1 solid body loaded with Seymour Duncan Blackouts, and the AJA-OSR-29 and DSR-229 acoustics. The brand is perhaps best known for the MPS Monte Pittman Signature, designed in collaboration with the Madonna and Prong guitarist Monte Pittman.

Beyond Pittman, Jarrell has been associated with session and touring players including Muscle Shoals bassist Jimmy Johnson, Mac McAnally, John Willis, Jay Johnson of the Southern Rock All Stars, and Steve Postell. The instruments are typically positioned as mid-to-upper-tier production guitars with figured tops, premium hardware, and fitted cases that include built-in hygrometers.

Jarrell has 2 products cataloged on Equipboard, including Solid Body Electric Guitars. Their gear is featured by 2 artists, with the strongest followings in Rock, Pop, and Metal. Notable users include Mike Wead and Monte Pittman.