Kona is a guitar and amplifier brand established in 2000 by M&M Merchandisers, a wholesale musical instrument distributor based in Fort Worth, Texas. The brand was created to give M&M direct control over the design and quality of entry-level instruments rather than rely on third-party imports, and it has remained focused on the affordable end of the market alongside sister brands like Trinity River.

The Kona catalog spans dreadnought and thin-body acoustics, acoustic-electrics, classical, electric, and bass guitars, along with mandolins, ukuleles, and small solid-state amplifiers. Recognizable models include the K1GL dreadnought cutaway acoustic, the K1E acoustic-electric dreadnought cutaway, and the K2 thin-body acoustic-electric, typically built with spruce tops and rosewood appointments.

Kona instruments are distributed primarily through wholesale and big-box channels — Guitar Center, Amazon, and independent dealers stocked by M&M — and are most often positioned as starter or student instruments rather than as professional-tier gear. The brand has limited visibility in artist endorsement circles, with its reputation largely tied to value-oriented playability for beginners.

Kona has 11 products cataloged on Equipboard, including Steel-string Acoustic Guitars, Acoustic-Electric Guitars, and Solid Body Electric Guitars.