McPherson Guitars is a boutique acoustic guitar maker based in Sparta, Wisconsin, founded by Matt McPherson — who is also the founder and CEO of Mathews Archery. The company traces its origins to 1979, when Matt and his father Mander McPherson began experimenting with acoustic guitar design, but it was in the late 1990s that Matt developed the innovations the brand is known for: the Offset Soundhole, Cantilevered Neck, and Overpass/Underpass bracing system. These design principles move the soundhole away from the center of the top, allowing a larger area of the soundboard to vibrate and producing greater resonance, sustain, and projection. McPherson's team of luthiers has been handcrafting a limited number of guitars each year since 2001.

The wood guitar lineup includes the MG Series (available in 6-, 9-, and 12-string configurations) and the Camrielle, with prices ranging from roughly $12,000 to $26,000. In 2014, McPherson expanded into carbon fiber instruments with the Carbon Series, which includes the full-size Carbon Sable and the three-quarter-size Carbon Touring. The carbon guitars apply the same offset soundhole and bracing principles to a body that won't warp or expand with humidity changes, making them popular as both touring and everyday instruments. Players associated with the brand include Nashville songwriter Kyle Jacobs, guitarist and composer Muriel Anderson, and country artists Rodney Atkins and Craig Campbell.

McPherson has 9 products cataloged on Equipboard, including Acoustic-Electric Guitars, Straps & Strap Locks, and Steel-string Acoustic Guitars. Their gear is featured by 9 artists, with the strongest followings in Pop, Folk, World, & Country, and Rock. Notable users include Trace Bundy, M. Ward, and Lincoln Brewster.