New Sonic Arts is an audio software developer founded by James Walker-Hall, a designer previously known for his work at Native Instruments, where he contributed to the conception and design of Maschine. The company began as a side project built around custom Reaktor ensembles before becoming Walker-Hall's full-time operation, with a stated goal of pairing modern sound algorithms with unconventional, performance-oriented user interfaces.

The company's catalog centers on a small suite of plugins available in VST, VST3, AU, and standalone formats for macOS and Windows. Nuance is a compact sampler with a 128-voice, 32-bit true-stereo playback engine and an unlimited group/zone architecture. Granite is a granular synthesizer aimed at evolving textures, atmospheres, and soundscapes. Vice is a loop slicer and sampler designed for chopping and rearranging audio. Freestyle is a VST/VST3 plugin host and instrument intended for both stage and studio use, providing an alternative to traditional track-based DAW workflows.

New Sonic Arts maintains a small, focused product line rather than a large catalog, with development centered around Walker-Hall's vision of a unified suite of complementary plugins for production and live performance.

New Sonic Arts has 5 products cataloged on Equipboard, including Sampler Plugins, Virtual Instrument, and Virtual Patchbay Plugins. Their gear is featured by 2 artists, with the strongest followings in Electronic. Notable users include Tom Hades and Cat Dealers.