Rebel Strap Co. is a Huntington Beach, California-based guitar strap maker founded by guitarist Joey Tafolla, known for his work with Jag Panzer and a handful of solo instrumental records. The company debuted at the 2005 Summer NAMM Show with a lineup aimed at younger players, offering edgy graphics and functional metal hardware that set it apart from traditional leather-strap brands.

Its catalog is organized into series including the GTO Series (faux-leather designs evoking 1970s muscle-car interiors), the Super '60s Series, the Tri-Pick Series, the Metal Skull Series, and the Rock-It Series. Many models are built from low-friction black Duralon that glides across the shoulder and extends up to roughly 61 inches, and several incorporate hand-cast pewter-and-steel ornaments that double as bottle openers, pick holders, or working lighters.

Rebel straps have been distributed through retailers like Guitar Center, Musician's Friend, and Reverb, and the brand's skull, fist, and pick-box designs have circulated widely on the secondary market.

Rebel Straps has 2 products cataloged on Equipboard, including Straps & Strap Locks. Their gear is featured by 1 artist, with the strongest followings in Rock. Notable users include Synyster Gates.