Baton Rouge is a German-headquartered guitar brand founded in 1999 by Gunther Reinhardt, owned and distributed by Bestacoustics Reinhardt GmbH. The company specializes in acoustic steel-string guitars, classical guitars, and ukuleles, with instruments manufactured in China to Baton Rouge's specifications under European manufacturing and social standards. Their catalog is organized into distinct collections including the Rouge and Noir lines, the vintage-inspired 20s Reloaded series, the rECO Series built around their rECOtimber technology using local European woods, and Signature models.

The brand has built a reputation within the fingerstyle acoustic community, with instruments favored by players focused on fingerpicking and percussive technique. Signature collaborations include the Alex Misko Signature (AR31SJC-AM), developed with fingerstyle guitarist Alexandr Misko. Other artists associated with the brand include YouTube fingerstyle player Andrew Foy, Regina Bakhritdinova, and singer-songwriter Emmi King.

Baton Rouge has 13 products cataloged on Equipboard, including Acoustic-Electric Guitars, Ukuleles, and Steel-string Acoustic Guitars. Their gear is featured by 4 artists, with the strongest followings in Pop, Folk, World, & Country, and Electronic. Notable users include Eddie van der Meer, Clemens Rehbein, and Peter Gergely.