Luna Guitars, founded in 2005 by stained-glass artist Yvonne de Villiers, is a Tampa, Florida-based instrument company operating as a subsidiary of Armadillo Enterprises, Inc. The brand emerged from de Villiers' observation that many players — particularly women — were underserved by standard guitar designs, leading her to develop instruments with slimmer necks and lighter bodies. Luna's instruments are distinguished by their artistic visual elements, including laser-etched tattoo designs, henna-inspired patterns, abalone high-tide wave inlays, and landscapes crafted from tropical woods.

The product line spans acoustic guitars, electric guitars, bass guitars, ukuleles, mandolins, cajons, kalimbas, and accessories. The company operates under three main branches: Luna Guitars, Luna Ukes, and Luna Percussion. Notable models include the Henna and Tattoo acoustic series, which showcase the brand's signature artistic aesthetic at accessible price points.

Luna's artist roster includes Paz Lenchantin (bassist/singer known for her work with Pixies and A Perfect Circle), Rick Springfield, Vicki Genfan, and The Warren Brothers, among others. The brand has carved out a niche as an entry-level to mid-range instrument maker that prioritizes visual design, player comfort, and affordability.

Luna has 115 products cataloged on Equipboard, including Ukuleles, Acoustic-Electric Guitars, and Steel-string Acoustic Guitars. Their gear is featured by 14 artists, with the strongest followings in Rock, Pop, and Folk, World, & Country. Notable users include Tyler Joseph, BoyWithUke, and Grace VanderWaal. Most Luna products fall in the mid-tier range — professional-grade without flagship pricing.