Firefly Guitars is a manufacturer of budget electric guitars built in China and distributed primarily through Amazon and specialty retailers such as Guitars Garden. The brand focuses on affordable reinterpretations of classic guitar designs, offering semi-hollow, solid body, and baritone instruments at price points well below the originals they take visual cues from.

The lineup centers on model families identified by codes like the FF338 (a semi-hollow double-cutaway in the ES-335 tradition), the FFLP (a single-cutaway single-cut design), and the FFTH (a thinline-style Telecaster-inspired guitar). The guitars generally feature set or bolt-on mahogany or basswood bodies, flame or quilted maple veneer tops, rosewood or maple fingerboards, and dual humbuckers or single-coil configurations depending on the model.

Firefly built its reputation through online word-of-mouth, particularly on YouTube and forums such as The Gear Page and the Telecaster Guitar Forum, where reviewers have highlighted the instruments' build quality and finish relative to their cost. Common owner modifications include pickup and tuner upgrades, and the brand is frequently discussed alongside other import budget brands as an entry point for players seeking vintage-style aesthetics at low cost.

Firefly Guitars has 12 products cataloged on Equipboard, including Semi-Hollowbody Electric Guitars, Solid Body Electric Guitars, and Extended Range Guitars. Their gear is featured by 3 artists, with the strongest followings in Rock, Pop, and Metal. Notable users include carter c, Gabor Szakacsi, and Nickelodeon.