Goodhertz
22Goodhertz is a Los Angeles–based audio software company founded in 2012 by Devin Kerr and Rob Stenson, with its online store launching in 2014. The team — distributed across Los Angeles, Seoul, Seattle, and Tokyo — develops audio plugins for macOS and Windows and also licenses its audio algorithms for use on other platforms. Its design ethos rejects skeuomorphic emulations of analog hardware: r...
Goodhertz is a Los Angeles–based audio software company founded in 2012 by Devin Kerr and Rob Stenson, with its online store launching in 2014. The team — distributed across Los Angeles, Seoul, Seattle, and Tokyo — develops audio plugins for macOS and Windows and also licenses its audio algorithms for use on other platforms. Its design ethos rejects skeuomorphic emulations of analog hardware: rather than knobs and faders, Goodhertz interfaces use sliders, numerical readouts, and visual displays meant to take advantage of what digital audio can do without pretending to be something else.
The catalog spans dynamics, equalization, spatial, and coloration tools. Notable plugins include the Vulf Compressor (developed in collaboration with the band Vulfpeck and known for its aggressive bit-crushing artifacts), CanOpener Studio (a headphone monitoring plugin used for mixing on cans), Lossy (which simulates the artifacts of low-bitrate codecs like MP3 and AAC), Lohi (a paired high/low-pass filter), Tone Control (a parametric EQ), Faraday Limiter, Trem Control, Megaverb, and Panpot. Goodhertz plugins have a reputation among mixing and mastering engineers for transparent processing alongside more characterful, color-driven options.
Goodhertz has 15 products cataloged on Equipboard, including Utility Plugins, Stereo Width Plugins, and EQ Plugins. Their gear is featured by 27 artists, with the strongest followings in Electronic, Pop, and Rock. Notable users include Bad Snacks, Lenno, and The Midnight.
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