Gruv Gear is a musician-focused accessories brand founded by Jay Baldemor in 2007 in Southern California. Baldemor, a gigging bassist and web developer, designed the company's first product — the V-Cart Solo, a compact foldable equipment cart — after growing frustrated with the lack of practical transport solutions for musicians. The cart line later earned a utility patent and was rebranded as Krane AMG (Advanced Moving Gear). Gruv Gear debuted at the NAMM Show in 2010 and has since expanded distribution to over 60 countries, with warehouses in California, Shanghai, Germany, and Canada.

The company is best known for FretWraps, adjustable string muting bands used by guitarists and bassists to dampen unwanted overtones and sympathetic resonance during recording, tapping, and live performance. The FretWraps line includes co-branded editions with Ernie Ball as well as artist signature models for guitarists like Tim Henson (Polyphia) and Matt Heafy (Trivium). Beyond string muters, Gruv Gear's product range spans innovative gig bags — including the side-carry GigBlade and the hybrid soft case/hardshell Kapsule — along with guitar straps like the DuoStrap and SoloStrap Neo, the NanoMat compact drum rug, QUIVR drum stick bags, VELOC drum hardware bags, tech travel backpacks, and pedalboards.

Gruv Gear's endorser roster includes over 250 professional musicians, among them drummer Dennis Chambers, jazz guitarist Lee Ritenour, Weather Report drummer Peter Erskine, and bassist Andrew Gouche. The brand occupies a niche at the intersection of music gear and travel lifestyle, designing products that prioritize portability and ergonomics for touring musicians and frequent travelers.

Gruv Gear has 39 products cataloged on Equipboard, including Tools, DJ Accessories, and Miscellaneous Guitar Parts. Their gear is featured by 32 artists, with the strongest followings in Rock, Metal, and Electronic. Notable users include Nik West, Matt Heafy, and Dan Sugarman.