Photogenic is a budget instrument brand owned and distributed by Kyoritsu Corporation, a Japanese musical instrument trading company. The line is built around affordable beginner-oriented copies of classic American electric guitar designs, including Stratocaster-style, Telecaster-style, Les Paul-style, SG-style, and Flying V-style models, alongside short-scale and full-scale electric basses such as the PG series. The catalog also extends to small solid-state practice amplifiers for guitar and bass.

Early Photogenic instruments from the 1980s and 1990s were produced in Japan and tend to carry a block-style logo with a cross between the two words; later production shifted overseas, with most modern Photogenic guitars manufactured in China. The brand is widely sold in the Japanese domestic market through retailers and on Amazon Japan, and shows up on the international used market through platforms like Reverb and eBay.

Photogenic occupies the entry-level tier of the market and is best known for inexpensive starter-pack guitars rather than for boutique craftsmanship or signature artist associations. It tends to be discussed as a first-instrument or project-guitar option in player communities such as the Tokai Forum, OffsetGuitars, and various Japanese guitar discussion sites.

Photogenic has 6 products cataloged on Equipboard, including Solid Body Electric Guitars and Electric Basses.