R2R Electric produces small-batch, handmade effects out of Los Angeles, California. Using vintage components from new old stock or recycled from vintage reel-to-reel tape recorders and other audio electronics. R2R Electric believes that each component influences the ultimate tone of each effect. Every R2R pedal is one-of-a-kind, using carefully matched vintage components to achieve the best possible tone. While every pedal is similar, the component matching and the supply of the rare parts makes every R2R Electric unique to itself, while always maintaining the tone these vintage circuits are so loved for.

R2R electric has 16 products cataloged on Equipboard, including Fuzz Effects Pedals, Boost Effects Pedals, and Wah Pedals. Their gear is featured by 1 artist, with the strongest followings in Rock. Notable users include Chris Tapp. Most R2R electric products sit firmly in the high-end, boutique range.