Startone is the in-house brand of German music retailer Thomann, established in 2005 and based in Treppendorf, Bavaria. The line was created to give beginning and intermediate players access to playable, no-frills instruments at the entry level of the market. Because Thomann sources Startone products directly from third-party manufacturers — many of whom also build for better-known brands — the line is positioned as a budget alternative across a broad swath of instrument categories rather than as a specialist maker of any one product.

The Startone catalog is unusually wide for a house brand, covering wind instruments (Bb trumpets, alto saxophones, clarinets, flutes, trombones), beginner home and arranger keyboards (such as the MK-300 and MK-400), digital pianos, acoustic drum kits like the Star Drum Set Studio, classical guitars in fractional sizes, violins, piano accordions, and accessories like reeds and music stands. Models tend to favor traditional, conservative designs aimed at students, music schools, and hobbyists rather than working professionals.

Startone instruments are sold exclusively through Thomann's retail channels and are not distributed through independent dealers, so the brand has little presence in the gigging-pro or signature-artist conversation. Reception in player communities is mixed and depends heavily on the category — keyboards and student wind instruments are commonly cited as reasonable starter buys, while accordion forums in particular have been more critical of the line's build quality.

Startone has 5 products cataloged on Equipboard, including Classical & Nylon-String Guitars, Tenor Saxophones, and Harmonicas.